Last updated: 30/09/2026
Mida ("Mida", "we", "us" or "our") is the trading name of Midacorp Ltd. We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit mida-labs.com, contact us, enquire about our services, purchase our products, use our services, or otherwise interact with us.
We process personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.
Our use of cookies and similar technologies is covered separately by our Cookie Policy.
1. Who we are
The organisation responsible for your personal data is:
Midacorp Ltd trading as Mida
Company number: 16065679
Registered office:
20 Wenlock Road
London
N1 7GU
United Kingdom
Email: hello@mida-labs.com
For the purposes of applicable data protection law, Midacorp Ltd is generally the data controller for personal data collected through our website and in connection with our direct interactions with customers, prospective customers and website visitors.
2. The personal data we collect
The personal data we collect depends on how you interact with Mida.
Information you provide to us
This may include:
Name
Email address
Telephone number
Business name
Job title or role
Business address
Billing and payment information
Information submitted through contact, enquiry or application forms
Information about your business, team, requirements and objectives
Information you provide when booking a consultation or demonstration
Information contained in communications between you and Mida
Information you provide when purchasing or using our products and services
Any other information you voluntarily provide to us
Information collected automatically
When you visit our website or use our services, we may collect technical and usage information, including:
IP address
Browser type and version
Device type
Operating system
General location information derived from your IP address
Pages visited
Referring websites or sources
Information about how you interact with our website
Information relating to the performance and security of our website and services
Some of this information may be collected using cookies, pixels, scripts or similar technologies. Please see our separate Cookie Policy for further information.
Information from third parties
We may receive information about you from third parties where lawful and appropriate.
This may include information from:
Business partners and referral partners
Advertising and lead-generation platforms
Professional or business networks
Publicly available business websites and directories
Service providers
Platforms or systems that you connect to Mida or Midas
Other organisations with whom you have authorised us to work
Where we obtain personal data from another source, we will provide any information required by applicable data protection law.
3. How we use your personal data
We may use personal data to:
Respond to enquiries and requests
Communicate with you about Mida
Provide consultancy and operational services
Provide, maintain and support Mida products and services
Process purchases and subscriptions
Manage accounts and customer relationships
Provide customer support
Set up and administer services and integrations
Prepare proposals, quotations and agreements
Improve our products, services and website
Monitor and improve the performance, security and reliability of our services
Send relevant marketing communications where permitted by law
Understand how customers and prospective customers interact with our business
Prevent fraud, abuse or unauthorised use
Comply with legal and regulatory obligations
Establish, exercise or defend legal claims
Protect our business, customers, systems and property
Otherwise operate and develop our business
We will not use personal data for purposes that are incompatible with the purpose for which it was originally collected unless permitted by applicable law.
4. Our lawful bases for processing
We will only process personal data where we have a lawful basis to do so.
Depending on the circumstances, we may rely on the following lawful bases.
Contract
We may process personal data where necessary to enter into or perform a contract with you.
This may include providing Mida products or services, processing payments, administering subscriptions, providing support and managing our contractual relationship with you.
Legitimate interests
We may process personal data where necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.
Our legitimate interests may include:
Operating and developing our business
Responding to business enquiries
Managing customer and prospective customer relationships
Improving our services and products
Maintaining website and system security
Preventing fraud and misuse
Understanding how our services are used
Communicating with existing business contacts where permitted by law
Establishing, exercising or defending legal claims
Where we rely on legitimate interests, we consider the potential impact on individuals and balance our interests against their rights.
Legal obligation
We may process personal data where necessary to comply with a legal or regulatory obligation.
Consent
In certain circumstances, we may rely on your consent.
Where we rely on consent, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.
5. Marketing
We may send you information about Mida's services, products, resources, events, updates and other business-related information where permitted by applicable law.
Where consent is required, we will obtain appropriate consent before sending marketing communications.
You can opt out of marketing communications at any time by:
Using the unsubscribe mechanism provided in the communication; or
Contacting us at hello@mida-labs.com.
Opting out of marketing communications will not prevent us from sending essential non-marketing communications, such as information relating to an existing contract, account, purchase or service.
6. Who we share personal data with
We may share personal data with third parties where reasonably necessary to operate our business and provide our services.
These may include:
Hosting and infrastructure providers
CRM and customer management platforms
Email and communications providers
Payment processors
Analytics and performance providers
Scheduling and booking platforms
Software and technology providers
AI and technology service providers
Platforms and integrations used to provide Mida or Midas
Professional advisers, including lawyers, accountants and insurers
IT and security providers
Advertising and marketing platforms
Government, regulatory or law enforcement authorities where required or permitted by law
Other parties where necessary to establish, exercise or defend our legal rights
Where a third party processes personal data on our behalf, we take appropriate steps to ensure that it provides appropriate safeguards and processes personal data only as permitted by applicable law and our instructions.
We do not sell your personal data.
8. International transfers
Some of the third-party providers we use may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we will ensure that the transfer is made in accordance with applicable UK data protection law.
Where required, we will use an appropriate lawful transfer mechanism and appropriate safeguards, which may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful mechanism.
You may contact us at hello@mida-labs.com if you would like further information about relevant safeguards.
9. How long we keep personal data
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may vary depending on:
The type of information
Why we collected it
Whether we have an ongoing relationship with you
Our legal and regulatory obligations
Accounting and financial requirements
Whether information may be required to establish, exercise or defend legal claims
Security and fraud-prevention requirements
When personal data is no longer required, we will securely delete it or otherwise dispose of it appropriately.
10. Data security
We take appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
These measures may include access controls, authentication, security procedures, secure infrastructure and appropriate staff practices.
However, no online transmission or storage system can be guaranteed to be completely secure.
11. Your rights
Subject to certain legal conditions and exemptions, you may have the right to:
Request access to your personal data
Request correction of inaccurate personal data
Request erasure of personal data
Request restriction of processing
Object to certain processing
Object to direct marketing
Request data portability where applicable
Withdraw consent where we rely on consent
You may exercise these rights by contacting hello@mida-labs.com.
We may need to verify your identity before processing certain requests.
12. Complaints
If you have concerns about how we process your personal data, please contact us first at:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.
13. Third-party websites
Our website may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy, security or content of third-party websites or services.
We recommend reviewing the relevant third party's privacy policy before providing them with personal information.
14. Children's data
Mida's website and services are intended primarily for businesses and adults and are not directed towards children.
We do not knowingly collect personal data from children through our website.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or applicable law.
The latest version will always be published on our website, with the date of the latest update shown at the top of this page.
16. Contact us
Midacorp Ltd trading as Mida
Company number: 16065679
20 Wenlock Road
London
N1 7GU
United Kingdom
Email: hello@mida-labs.com
Website: mida-labs.com