Last updated: 30/09/2026
This Cookie Policy explains how Midacorp Ltd trading as Mida ("Mida", "we", "us" or "our") uses cookies and similar technologies when you visit mida-labs.com.
This policy should be read alongside our Privacy Policy, which explains how we collect and process personal data.
1. What are cookies?
Cookies are small text files that are placed on your device when you visit a website.
They allow websites to recognise your device and remember information about your visit.
We may also use technologies that perform similar functions, including pixels, scripts, tags, local storage and other technologies that store or access information on your device.
For simplicity, this Cookie Policy refers to these technologies collectively as "cookies".
2. Why we use cookies
We may use cookies and similar technologies to:
Make our website function correctly
Maintain website security
Remember your preferences
Understand how visitors use our website
Measure website performance
Improve our website and services
Understand the effectiveness of our marketing
Support marketing and advertising activities where applicable
Enable embedded content and third-party functionality
The specific cookies and technologies used on our website may change over time.
3. Types of cookies we use
Strictly necessary cookies
These cookies are required for our website to operate properly or to provide a service that you have specifically requested.
They may be used for purposes including:
Security
Website functionality
Navigation
Form functionality
Session management
Remembering cookie preferences
Where the relevant legal exemption applies, strictly necessary cookies may be used without consent.
Analytics cookies
Analytics cookies help us understand how visitors use our website.
They may collect information such as:
Pages visited
Time spent on pages
Traffic sources
Device and browser information
Interactions with website content
General website performance information
We use this information to understand and improve our website.
Analytics cookies will only be activated where the consent required by law has been obtained.
Functional cookies
Functional cookies may allow us to provide enhanced functionality or remember preferences.
They may support features such as embedded content, interactive elements or other functionality.
Where consent is required, these cookies will only be activated after the relevant consent has been provided.
Marketing cookies
Marketing cookies and similar technologies may be used to understand how visitors interact with our marketing and to measure advertising performance.
They may also allow marketing platforms to recognise a visitor's device across websites or services.
These technologies will only be activated where the consent required by law has been obtained.
4. Third-party cookies and technologies
Some cookies and similar technologies may be provided by third parties whose services appear on or support our website.
These may include providers used for:
Website analytics
Marketing
Advertising
Scheduling and booking
Forms
Embedded video or other media
Website functionality
Third-party providers may process information in accordance with their own privacy policies.
Where a third-party technology is not strictly necessary, we will seek the consent required by applicable law before activating it.
5. Your cookie choices
When you first visit our website, you may be presented with a cookie consent mechanism allowing you to choose which categories of non-essential cookies you wish to accept.
You can reject non-essential cookies if you do not wish to allow them.
You can also change or withdraw your cookie preferences through the cookie settings mechanism made available on our website.
Rejecting or withdrawing consent may affect certain non-essential website features.
6. How long cookies remain on your device
Cookies may be either:
Session cookies
These are generally deleted when you close your browser.
Persistent cookies
These remain on your device for a specified period or until you delete them.
The duration of individual cookies depends on the particular technology and its purpose.
We periodically review the technologies used on our website to ensure that their purposes and retention periods remain appropriate.
7. Cookies and personal data
Some cookies may collect information that constitutes personal data under applicable data protection law.
Where this occurs, the processing of that personal data is also governed by our Privacy Policy.
Where consent is required for the use of a cookie or similar technology, the relevant consent requirements under applicable privacy and electronic communications law will apply.
8. Changes to our use of cookies
We may change the cookies and similar technologies used on our website from time to time.
For example, we may introduce new analytics, marketing, functionality or third-party services.
Where a change requires consent, we will seek the appropriate consent before deploying the relevant technology.
We may update this Cookie Policy to reflect changes in the technologies we use.
9. Managing cookies through your browser
You can also control or delete cookies through your browser settings.
Most browsers allow you to:
View cookies
Delete cookies
Block cookies
Block third-party cookies
Receive warnings before cookies are stored
Disabling cookies through your browser may affect the functionality of our website.
10. Contact us
If you have questions about our use of cookies or similar technologies, please contact:
Midacorp Ltd trading as Mida
Company number: 16065679
20 Wenlock Road
London
N1 7GU
United Kingdom
Email: hello@mida-labs.com
Website: mida-labs.com